Putting Sociology to Work
INTRODUCTION TO SOCIOLOGY
SOCIAL RESEARCH
Proprietary Lecture Notes
(1) RESEARCH is a key aspect of the understanding and scientific advancement of all the sciences including Sociology.
(2)
RESEARCH METHODS are specific strategies
for systematically conducting research.
Qualitative vs.
Quantitative Research
(3) NORMALITY: The Bell Curve
(4) SAMPLING -
Name 3 types of random sampling in which you could engage today?
(5)
2.1 - Sources of Information
(6)
2.2 - Scientific Method
(8) Correlation - Association. Positive or Negative.
(9) 2.3 - Types of research:
- Survey - respondents
- Experiment
- Observation & Interviewing (field research) - ANTHROPOLOGY
- Participant observation
- Case studies
- Ethnography
- Unstructured interviews
- Existing Data
(10) 2.4 - Ethical Issues
-
-
Woman accused of Capital One hack affecting 106 million could get 25 years in prison https://abcn.ws/32bezVQ
-
Apple Apologizes For Allowing Contractors To Listen To Siri Recordings
Google security researchers say that hackers spent at least two years targeting iPhones “en masse” and placing “monitoring implants” on Apple's smartphones. https://www.foxnews.com/tech/iphone-hack-attack-monitoring-implants-iphones
(11) Likert scale. Designed by Rensis Likert. A very popular rating scale for measuring ordinal data in social science research. This scale includes simply-worded statements to which respondents can indicate their extent of agreement or disagreement on a five or seven-point scale ranging from “strongly disagree” to “strongly agree.” (University of South Florida) Measurement: https://www.youtube.com/watch?v=KIBZUk39ncI
![What Is a Likert Scale? [Examples & Templates]](https://external-content.duckduckgo.com/iu/?u=https%3A%2F%2Fblog.hubspot.com%2Fhubfs%2FWhat%2520Is%2520a%2520Likert%2520Scale%253F%2520%255BExamples%2520%26%2520Templates%255D-4.png&f=1&nofb=1)
(12)
The Hawthorne
Effect - when people behave differently because they know they are
being watched. (cataogofbias.org)(13)
Institutional Review Board - The Institutional Review Board (IRB) is an
administrative body established to protect the rights and welfare of
human research subjects recruited to participate in research activities
conducted under the auspices of the institution with which it is
affiliated. (Oregon State University)
SOCIAL RESEARCH REFERENCE: University of South Florida (Please disregard this link)
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